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Official Store and Retailer - Publicis - 133 Av. des Champs-Élysées, Paris, France

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Some watches only make it to the wrist 3 times a year.

This one was born for the other 362 days.

Numbered edition | 133 watches per dial color
by Belvans

4.6/5 · rated “Excellent” on Trustpilot

Swiss La Joux-Perret G100 movement

The same caliber found in watches selling for over $2,077.97 USD.

As featured in
Publicis Oracle Time WatchPro Hype & Style We Love Watches MoonWatch LeCalibre Chrono Tempus Professional Watches Le Collectif Montres à la Française
Belvans Daylee automatic watch with blue dial worn on the wrist with an integrated steel bracelet.

The collection

133 in blue.133 in white.133 in black.

The only hard choice on this page.

Blue Dial $1,160.00 USDTaxes, duties and shipping included124 of 133 blue-dial watches have been reserved — only 9 remain. Reserve mine
White Dial $1,160.00 USDTaxes, duties and shipping included102 of 133 white-dial watches have been reserved — only 31 remain. Reserve mine
Black Dial $1,160.00 USDTaxes, duties and shipping included97 of 133 black-dial watches have been reserved — only 36 remain. Reserve mine

Each piece is made to order.
Shipping starts November 9, 2026.

Free cancellation and full refund at any time before shipping.

The workshops

A Swiss heart. French hands.

The heart of an automatic watch is its movement: the mechanical engine that brings it to life. The Daylee's is signed by La Joux-Perret, the Swiss manufacture that also builds movements for renowned watch houses.

Exploded view of the Belvans Daylee components on black leather: dial, case, movement, bracelet.

Assembly is carried out entirely in France: first the movement is assembled from start to finish, then the watch is built around it, regulated, inspected, and shipped from Besançon, the French capital of watchmaking.

And if it ever needs care, it comes back here: the workshop that built it is the one that repairs it.

Watchmaker assembling the Belvans Daylee, components and tools laid out on the workbench.

Most watches are guaranteed for 24 months. This one, 60.

The watch press

They tested the first collection. They're already waiting for this one.

2025 · Heritage Collection, reviewed

Oracle Time article header featuring the Belvans Heritage rose gold watch.
Oracle TimeDecember 2025

“A solid little dress watch that feels more luxurious than you might expect from a watch of that price.”

Read the review
@watchmembersclubVideo review

“You'll love the experience: an elegant watch and a premium unboxing that makes the moment magical.”

WatchPro article header on Belvans, the house reviving French watchmaking.
WatchProNovember 2025

“Belvans is reviving the spirit of French watchmaking.”

Read the article

Their only reservation

The Heritage Collection remained a special-occasion watch.

The Daylee was born precisely for that: the other 362 days. This time with a caliber signed by La Joux-Perret.

2026 · The Daylee, already turning heads

“The Daylee could well be one of the most interesting microbrand releases of the year.”

Hype & StyleApril 2026 · Read the article
Microbrand Watch WorldMay 2026

“The Daylee marks a new stage for the brand: an everyday watch that moves effortlessly from formal to casual without compromise.”

Read the article

From Paris to London and the United States, Belvans is already making its mark across the international watch press.

The signature

You'll recognize it before you even tell the time.

Count the notches on the bezel: there are twelve. One for each hour.

Twelve-notch 316L steel bezel of the Belvans Daylee against a black background.

Cut from 316L steel, polished and brushed. This is the Daylee's silhouette, the one you recognize from afar.

What you look at

A guilloché dial, machined in relief. Not printed.

The pattern is machined directly into the solid metal, groove by groove, on a precision machine. This is not hand-guilloché: at this price, no one offers that. Above all, it is not printed: the relief is real, and it catches the light with every movement of the wrist.

Macro of the Belvans Daylee blue guilloché dial, dauphine hand and signature.

Even the hour markers: each one is an applied metal index, individually set onto the dial.

Macro of the color-matched date window on the Belvans Daylee blue dial.

This matching date disc was not essential, and almost nobody will notice it. We did it anyway: nothing was to be left to chance.

And at night

It stays legible.

Luminescent hands of the Belvans Daylee blue dial glowing in the dark.

Dauphine hands, Swiss Super-LumiNova® BGW9.

The movement

The Swiss G100 caliber, with refined finishing and blued screws.

Automatic movement of the Belvans Daylee with skeleton rotor and watchmaking finishes on a black background.

We went beyond assembling the movement in France and customized it for the Daylee: a rotor designed specifically for the watch, cut from solid metal with the Belvans emblem, visible through the sapphire caseback.

68 hpower reserve
±7 sper day
4 Hz28,800 vph

The same G100 beats inside the Frédérique Constant Classics Premiere, sold for $2,071.86 USD.

The bracelet

A steel bracelet never fits quite right. Ours does.

Deployant clasp on the integrated steel bracelet of the Belvans Daylee watch.

The Daylee comes with a deployant clasp with micro-adjustment: the length adjusts notch by notch. Its integrated bracelet is interchangeable without tools.

The case

Designed to fit a wide range of wrists.

Dimensioned view of the Belvans Daylee 38 mm case, 10.85 mm thick, 45 mm lug-to-lug.
38 mmdiameter
10.85 mmthickness
10 ATMwater resistance

45 mm lug-to-lug. Case and bracelet in 316L steel with a scratch-resistant treatment. Sapphire crystal on the front and a sapphire display caseback.

Risk-free

You can always change your mind.

Risk-free

You can always change your mind.

Photographed on an 18 cm (7″) wrist.
Measure your wrist with a flexible measuring tape.
The Daylee is a particularly good fit for wrists of 15.5 to 20.5 cm (6 to 8″).

Not sure about the color or size? Exchange it or request a refund within 60 days of receiving your watch.

Our story

Where it all began.

133 avenue des Champs-Élysées, Paris, France

« I'll spare you the usual story about a founder who fell in love with watches. You've heard it a hundred times. Yes, I already loved watches. But when I started at Le Publicis as a sales advisor, handling them every day and talking for hours with people just as passionate as I was, it became an obsession. The more I handled them, the more I wanted to create my own. Eventually, selling other brands' watches was no longer enough. »

Jefferson D., founder of Belvans
2020

I stepped away from everything and spent three years learning watchmaking properly.

2023

With Marc-Michel and Rutheford, I founded Belvans to turn what I had felt behind that counter into watches of our own design.

2024

Le Publicis, where I once sold watches, now carries ours.

Choose your Daylee.

Production tracking

Your Daylee, step by step.

What is approved, what is moving now, and what remains before shipping.

January 2025

First sketchesThe Daylee begins on paper.

Summer 2025

First prototypeThe design becomes a physical watch.

January 2026

Refined prototypeComfort, bracelet and details are reviewed.

May 2026

Final validationComfort and proportions validated on the wrist.

In progress
July 2026

Pre-orders openYour watch is reserved in the numbered series before assembly in Besançon.

September 2026

Assembly in BesançonMovement assembly, regulation, and casing-up.

October 2026

Inspection and engravingsEvery watch is tested and your engraving is completed.

Early November

Your Daylee shipsA tracking number is sent as soon as your watch leaves the workshop.

You'll receive an email update at each milestone. You can cancel your pre-order at any time before shipping.

Frequently asked questions

Is the Daylee currently in stock?

No. The Daylee is available for pre-order. The prototypes, wear tests, and final validation are complete; your order reserves your watch in the numbered series.

What are the benefits of pre-ordering?

By pre-ordering your Daylee, you reserve one of only 133 watches available in each dial color. Your watch is part of a numbered edition, and engraving is complimentary throughout the pre-order period.

When will my Daylee be shipped?

Shipping begins on November 9, 2026. You'll receive an email at every important stage, followed by a tracking link as soon as your watch leaves the workshop.

Do you ship to the United States and internationally?

Yes. We ship throughout France, Europe, the United States, and worldwide with DHL and UPS. Every shipment is tracked, insured, and requires a signature upon delivery.

Will I have to pay extra taxes or customs duties?

No. Taxes, customs duties, and shipping costs are included in the displayed price. You won't be charged any additional fees upon delivery.

How can I contact you if I have a question before ordering?

You can email us at support@belvans.com or call us at +33 1 89 62 43 85, Monday to Friday, 9am to 5pm, Paris time.

Can I change the color after ordering?

Yes, provided final preparation has not begun. Contact us with your order number and the email address used for the purchase; if your preferred dial is still available, we'll make the change.

Can I change my engraving?

Yes, provided engraving has not begun. Contact us as soon as possible with your order number and the corrected text. Once the engraving has been completed, it can no longer be changed.

What if the watch does not fit my wrist?

You have 60 days after delivery to try it on. If it isn't right for you, you can request a return. The bracelet also features micro-adjustment for a precise fit.

How do I cancel my pre-order?

Email us at support@belvans.com with your order number and the email address used for the purchase. As long as your Daylee has not shipped, we'll cancel your pre-order and issue the refund.

How long does the refund take?

Once the refund has been processed, you'll receive a confirmation email. The funds generally appear in your account within 10 to 14 business days, depending on your bank's processing times.

What happens if production is delayed?

We'll notify you by email. Until your watch ships, you can still cancel your pre-order and receive a full refund.

Verified reviews

What they say about our previous collections.

4.6/5 · rated “Excellent” on Trustpilot

Buying online

“You can order with complete confidence :)”

“It is elegant and versatile: I can wear it with any outfit, from casual to formal.”
★★★★★Francis G.Verified review Verified purchase
Complimentary engraving

“Right on time for his birthday”

“Ordered almost at the last minute for our son with an engraving request: one week later we received it, with the complimentary engraving. Thank you so much and bravo for your professionalism!”
★★★★★Pascal P.Verified review Verified purchase
Quality and value

“10/10”

“A magnificent product and unbeatable value for money. Very impressed by the quality of this watch: it is fine, detailed and well made. Chic, understated, yet charismatic.”
★★★★★Tristan T.Verified review Verified purchase
Wrist presence

“Exceptionally refined”

“I first bought the gold model. When my wife saw it, she immediately wanted one for herself too.”
★★★★★Alencar B.Verified review Verified purchase
Customer service

“In every way as expected”

“Delivery took longer than announced. During the wait, customer service was very responsive, listened carefully, and offered a goodwill gesture to make up for the delay.”
★★★★☆Fabien S.Verified review Verified purchase
Besançon, France

Behind the scenes at the workshop.

Images captured as they happened, up close with our watchmakers and the precise gestures that bring each watch to life.

Components before assembly ComponentsComponents before assembly
Assembly, up close WorkshopAssembly, up close
Fitting and checking the dial DialFitting and checking the dial
Regulating the automatic movement RegulationRegulating the automatic movement