Our story
Where it all began.
133 avenue des Champs-Élysées, Paris, France
« I'll spare you the usual story about a founder who fell in love with watches. You've heard it a hundred times. Yes, I already loved watches. But when I started at Le Publicis as a sales advisor, handling them every day and talking for hours with people just as passionate as I was, it became an obsession. The more I handled them, the more I wanted to create my own. Eventually, selling other brands' watches was no longer enough. »
I stepped away from everything and spent three years learning watchmaking properly.
With Marc-Michel and Rutheford, I founded Belvans to turn what I had felt behind that counter into watches of our own design.
Le Publicis, where I once sold watches, now carries ours.
Since then, thousands of watch lovers have trusted us, and Belvans can now be found in selected physical boutiques.
The watch press is talking about it
They tested the Heritage Collection
2025 · Heritage Collection, reviewed
“A solid little dress watch that feels more luxurious than you might expect from a watch of that price.”
Read the review“You'll love the experience: an elegant watch and a premium unboxing that makes the moment magical.”
Their only reservation
The Heritage Collection remained a special-occasion watch.
The Daylee was born precisely for that: the other 362 days. This time with a caliber signed by La Joux-Perret.
2026 · The Daylee, already turning heads
“The Daylee could well be one of the most interesting microbrand releases of the year.”
“The Daylee marks a new stage for the brand: an everyday watch that moves effortlessly from formal to casual without compromise.”
Read the articleFrom Paris to London and the United States, Belvans is already making its mark across the international watch press.
Discover the Daylee
Behind the scenes at the workshop.
Images captured as they happened, up close with our watchmakers and the precise gestures that bring each watch to life.
ComponentsComponents before assembly
WorkshopAssembly, up close
DialFitting and checking the dial
RegulationRegulating the automatic movement