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Official Store and Retailer - Publicis - 133 Av. des Champs-Élysées, Paris, France

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Privacy policy

Last updated: August 30, 2026

Belvans operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a personalized shopping experience (collectively, the “Services”).

Belvans uses Shopify to provide the Services. This Privacy Policy explains how we collect, use, retain, and disclose your personal information when you access or use the Services, make a purchase or other transaction, subscribe to our communications, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, use, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have reviewed and understood the practices described below.

Personal information we collect or process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another individual.

Personal information does not include information that has been collected anonymously or de-identified so that it can no longer reasonably be linked to an identifiable individual.

Depending on how you interact with the Services, where you live, and the requirements of applicable law, we may collect or process the following categories of personal information:

  • Contact information: your name, postal address, billing address, shipping address, telephone number, and email address.
  • Financial information: information relating to payment cards, bank accounts, payment methods, transactions, and payment confirmations. Payments may be processed directly by our payment service providers.
  • Account information: your username, password, security questions, preferences, and settings.
  • Transaction information: products you view, add to your cart or wish list, purchase, return, exchange, or cancel, as well as your transaction history.
  • Communications: information included in your communications with Belvans, including when you contact our customer service team.
  • Device information: information about your browser, device, network connection, IP address, and other technical identifiers.
  • Usage information: information about how and when you access, browse, or interact with the Services.
  • Mobile messaging information: your telephone number, SMS or RCS consent status, date and method of sign-up, communication preferences, message history, opt-outs, and interactions with our communications.

Sources of personal information

We may collect personal information:

  • Directly from you, including when you create an account, make a purchase, subscribe to our communications, or contact Belvans.
  • Automatically through the Services, your device, cookies, and similar technologies.
  • From service providers acting on our behalf, including providers of payment processing, hosting, analytics, delivery, customer service, or messaging services.
  • From Shopify, our partners, or other third parties, as permitted by applicable law.

How we use your personal information

Providing, personalizing, and improving the Services

We use your personal information to perform our contract with you, process payments and orders, arrange deliveries, manage returns and exchanges, administer your account, remember your preferences, provide customer service, and improve your shopping experience.

Marketing and advertising

Subject to your consent where required, we may use your personal information to send you commercial, advertising, or promotional communications by email, SMS, RCS, or postal mail.

We may also use certain information relating to your activity on the Services to measure the effectiveness of our campaigns or present content and advertisements that may be relevant to you.

Security and fraud prevention

We use your personal information to authenticate your account, secure payments and purchases, detect and prevent fraudulent, illegal, or malicious activity, and protect the Services, our customers, and the public.

Communicating with you

We use your personal information to provide customer service, respond to your requests, communicate with you about your orders, and maintain our business relationship with you.

Legal obligations

We may use your personal information to comply with applicable law, respond to a valid legal request, enforce our terms and policies, protect our rights or the rights of others, or participate in legal proceedings.

Privacy of SMS and RCS data

We do not sell, rent, or share information relating to your mobile opt-in or SMS and RCS consent with third parties or affiliates for advertising, marketing, or any other purpose unrelated to providing the messaging service.

This information may only be disclosed to service providers that help us provide the messaging service, including messaging platforms, mobile carriers, and vendors involved in delivering SMS or RCS messages, and only to the extent strictly necessary to provide that service.

Your consent to receive SMS or RCS messages is voluntary and is never a condition of purchase.

You may withdraw your consent at any time by replying STOP to a message or using any other opt-out method made available to you. Withdrawing your consent applies to marketing communications sent by SMS and RCS.

We may retain the information necessary to record and honor your opt-out request.

How we disclose personal information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes and in accordance with this Privacy Policy.

These circumstances may include disclosures to:

  • Shopify and service providers that perform services on our behalf, including hosting, information technology, payment processing, data analytics, cloud storage, customer service, messaging, order processing, and delivery.
  • Certain business and marketing partners that help us measure our campaigns, personalize the Services, or present advertisements, as permitted by applicable law. This disclosure never includes information relating to your mobile opt-in or your SMS or RCS consent status.
  • Third parties to whom you expressly direct or consent to the disclosure of information, including for product delivery, social media features, or certain integrations.
  • Our affiliates or other entities within our corporate group, where such disclosure is necessary and legally permitted.
  • Public authorities, government agencies, courts, or other third parties where disclosure is necessary to comply with a legal obligation, respond to valid legal process, protect our rights or the rights of others, or enforce our terms and policies.
  • Parties involved in a business transaction such as a merger, acquisition, reorganization, or insolvency proceeding, subject to the safeguards required by applicable law.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes certain personal information relating to your access to and use of the Services so that we can provide and improve the Services.

Information you submit through the Services may be transmitted to Shopify and service providers located in other countries for the purpose of providing the Services.

We may use certain Shopify features that incorporate information from your interactions with our store, other merchants, or Shopify. In these circumstances, Shopify may be responsible for processing certain personal information.

To learn more about how Shopify uses your personal information and the rights available to you, please review the Shopify Consumer Privacy Policy.

Cookies and similar technologies

We use cookies and similar technologies to operate the website, remember your preferences, understand how you use the Services, measure campaign performance, and personalize your experience.

Where required by law, non-essential cookies are only used after we obtain your consent. You can modify your preferences using the cookie-management tools available on the website or through your browser settings.

Refusing certain cookies may affect the operation of some parts of the Services.

Third-party websites and links

The Services may contain links to websites or platforms operated by third parties.

If you visit a website that Belvans does not control, we recommend reviewing its privacy policy, security practices, and terms of use.

Belvans does not guarantee the privacy, security, accuracy, or reliability of third-party websites and platforms.

Children’s data

The Services are not intended for children below the applicable legal age in their jurisdiction.

We do not knowingly collect personal information from children below that age. If you are the parent or legal guardian of a child who has provided us with personal information, you may contact us to request its deletion.

We are not aware of Belvans selling or sharing, as those terms are defined under applicable law, personal information relating to individuals under 16 years of age.

Security and retention of information

We implement reasonable technical and organizational measures designed to protect your personal information.

However, no security measure is perfect or infallible, and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

We retain your personal information only for as long as necessary for the purposes described in this Privacy Policy, including to manage your account, provide the Services, comply with our legal obligations, resolve disputes, and enforce our contracts and policies.

The applicable retention period varies depending on the nature of the information, the purpose for which it is processed, and applicable legal requirements.

Your rights and choices

Depending on where you live, you may have some or all of the following rights:

  • Right of access: the right to request access to the personal information we hold about you.
  • Right to information: the right to receive information about the collection, use, and disclosure of your personal information.
  • Right to deletion: the right to request the deletion of certain personal information.
  • Right to correction: the right to request the correction of inaccurate or incomplete personal information.
  • Right to data portability: the right to receive a copy of certain personal information in a structured format and, where applicable, request its transfer to a third party.
  • Right to object: the right to object to certain processing of your personal information.
  • Right to restriction: the right to request that certain processing be restricted.
  • Right to withdraw consent: the right to withdraw your consent where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before your consent was withdrawn.
  • Right to opt out of sale, sharing, or targeted advertising: depending on where you live, you may request that certain personal information not be sold, shared, or used for targeted advertising as defined by applicable law.
  • Right to lodge a complaint: the right to submit a complaint to the competent data protection authority.

These rights are not absolute and may be subject to the conditions, limitations, and exceptions provided by applicable law.

We may need to verify your identity before processing a request. You may also appoint an authorized agent, subject to providing valid proof of their authority.

We will not discriminate against you for exercising your privacy rights.

Communication preferences

You may unsubscribe from our promotional emails at any time by using the unsubscribe link included in our messages.

After you unsubscribe, we may continue to send you non-promotional communications relating to your account, orders, security, or our legal obligations.

You may unsubscribe from SMS or RCS communications by replying STOP or using the opt-out method indicated in the message.

For assistance with mobile communications, you may reply HELP or contact our customer service team.

Privacy preference signals

Where required by applicable law, we may treat a Global Privacy Control signal enabled in your browser as an opt-out request for the device and browser you are using.

If we can associate that device with your Shopify account, the preference may also be applied to that account.

For more information, visit the Global Privacy Control website.

Complaints

If you would like to make a complaint about how we process your personal information, please contact us using the details provided below.

Depending on where you live, you may also lodge a complaint with the competent data protection authority. In France, you may contact the Commission Nationale de l’Informatique et des Libertés (CNIL).

International transfers

Your personal information may be transferred, stored, or processed outside your country of residence.

When we transfer personal information outside the European Economic Area or the United Kingdom, we use recognized transfer mechanisms where required, such as the European Commission’s Standard Contractual Clauses or another applicable legal mechanism.

This requirement does not apply where information is transferred to a country recognized as providing an adequate level of data protection.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our practices, the Services, or our legal and regulatory obligations.

When we update it, we will publish the revised version on our website and update the “Last updated” date. Where required by law, we will also notify you of material changes through an appropriate method.

Contact

If you have questions about this Privacy Policy, our personal information practices, or the exercise of your rights, you may contact Belvans:

Postal address:
Belvans
60 rue François-1er
75008 Paris
France

For the purposes of applicable data protection law, Belvans is the controller of your personal information.

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